Who I Am
I'm a senior growth and business executive with more than 20 years of experience scaling consumer brands in streaming, telecom, consumer electronics, CPG, and financial services. While best known for leading high-impact marketing, my career spans product strategy, content, commercial operations, data, and organizational transformation.
I was an early adopter of AI in consumer businesses, implementing automated segmentation, predictive modeling, and dynamic content systems long before they became mainstream. I've overseen large-scale growth programs with budgets exceeding $100 million and have consistently delivered measurable improvements in revenue, profitability, and market share.
"The most profound lessons are often found in the process, not just the path chosen."
Background
I grew up in Colorado, surrounded by the mountains that taught me early lessons about perseverance and perspective. There's something about the Rocky Mountain landscape that shapes how you think: the long views, the patience required for difficult climbs, the understanding that the most rewarding destinations require sustained effort.
After earning my Bachelor of Science in Business Administration with a focus in Marketing from the University of Colorado Boulder, along with a certificate in Systems Administration, I began building a career that would bridge the gap between commercial strategy and technical execution.
That combined background has been my competitive advantage ever since: the ability to unify media, martech, analytics, creative, and content strategy into high-performance growth engines.
Places I've Called Home
- Denver, Colorado Current
- Maui, Hawaii
- Amsterdam, Netherlands
- New York, New York
- Atlanta, Georgia
- Boulder, Colorado University
- Colorado Born & Raised
Philosophy
I believe that growth isn't just about metrics. It's about building something that matters. Every subscriber, every customer, every user represents a person who chose to spend their time and money with something you helped create. That's a responsibility I take seriously.
I'm drawn to challenges that require both strategic thinking and hands-on execution. I code enterprise websites, build custom MarTech platforms, and architect first-party data privacy systems. I believe leaders should understand the work at every level, not just direct it from above.
My approach leverages artificial intelligence to generate what I call "digital team members," automated workflows that enable lean teams to compete against larger organizations. It's not about replacing human judgment; it's about amplifying it.
Areas of Expertise
Frequently Asked Questions
Who is Chris Joel?
Chris Joel is a senior growth and marketing executive with more than 20 years of experience scaling consumer brands in streaming, telecom, consumer electronics, CPG, and financial services. He is VP, Head of Marketing at Frndly TV (A Roku Company) and is based in Denver, Colorado.
Where does Chris Joel work?
Chris Joel has been VP, Head of Marketing at Frndly TV, a Roku company, since March 2020. He leads marketing, technology infrastructure, and growth strategy for the live TV streaming service.
What is Chris Joel known for?
Chris Joel is known for two company acquisitions totaling more than $525 million: Layer3 TV, acquired by T-Mobile, and Frndly TV, acquired by Roku for $185 million in May 2025. He scaled Frndly TV to nearly one million subscribers with 40% year-over-year growth.
What is Chris Joel's background?
Chris Joel earned a business administration degree with a focus in marketing from the University of Colorado Boulder, along with a certificate in systems administration. Before Frndly TV he was Chief Client Officer at 85Sixty, Head of Digital Acquisition at T-Mobile Home & Entertainment (Layer3 TV), and VP, Group Account Director at IMM.
What does Chris Joel specialize in?
Chris Joel specializes in growth strategy and scaling, marketing leadership, AI and automation, subscriber acquisition, marketing technology, first-party data strategy, and M&A exit strategy. He has overseen growth programs with budgets exceeding $100 million.