Experience

Two decades of building, scaling, and leading in the consumer technology space.

Key Metrics

$185M
Roku acquisition of Frndly TV (2025)
$340M
T-Mobile acquisition of Layer3 TV
~1M
Subscribers scaled at Frndly TV
10X
Account revenue growth at IMM

Professional Experience

March 2020 — Present Current

VP, Head of Marketing

Frndly TV (A Roku Company)

Leading all marketing, technology infrastructure, and growth strategy for one of the fastest-growing live TV streaming services. Scaled the service to nearly 1 million subscribers with 40% YoY growth, culminating in Roku's $185 million acquisition in May 2025.

  • Scaled subscriber base to nearly 1 million with 40% year-over-year growth
  • Led marketing strategy that positioned company for $185M acquisition by Roku
  • Built custom MarTech platforms and first-party data privacy systems
  • Implemented AI-powered automation enabling lean team to compete with larger organizations
  • Developed proprietary attribution models and enterprise data architecture
Feb 2018 — Mar 2020

Chief Client Officer

85Sixty | Enterprise Digital Consultancy

Brought on to launch the Denver office and help improve and expand agency services. Agency grew 3X in under 24 months, transitioning from a media and data focused agency to a full service shop.

  • Launched and managed Denver office including all operational, hiring, and day-to-day management
  • Doubled retainer services and grew net income by 1000% in under 18 months
  • Responsible for overseeing $30MM+ in media planning annually
  • Led re-architecture of agency data structure and developed cross-client enterprise adaptable standards
  • Renegotiated key media partnerships leading to nearly 50% reduction in media costs

Clients

Ikon Pass Steamboat Deer Valley Mammoth Alterra Winter Park Diamondback Vidanta Compex DJO SeroVital Evolution Nutrition
Jan 2016 — Feb 2018

Head of Digital Acquisition

T-Mobile | Home & Entertainment (Layer3 TV)

Joined pre-launch while company was still Layer3 TV. Helped launch test brand in 2 small markets, and led GTM planning and launch of consumer product in 5 markets before acquisition by T-Mobile.

  • Spearheaded go-to-market planning and execution in five major markets
  • Led initial sales hiring, training and event planning; personally signed up first paying customer
  • Owned consumer website planning and build including direct development oversight
  • Integrated CRM and CMS into core web properties with AI-driven segmentation
  • Oversaw Marketing P&L, budgeting, product pricing and promotional strategy

Partnerships

HBO Showtime Viacom Food Network BET ABC CBS FOX
Mar 2009 — Dec 2015

VP, Group Account Director

IMM | Full Service Digital Agency

Led strategic integrated planning and brand management for large nationwide telecom client and marquee consumer electronics client.

  • Grew key account revenues and sales 10X over 36 months, while reducing acquisition costs by 20%
  • Managed a team of 12+ client partners in daily delivery of large marketing campaigns
  • Negotiated budgets of $50MM+, management of budgets $80MM+
  • Spearheaded development of new agency practice areas including Data Sciences and SEO

Brands

TracFone Roku Toyota Hotwire Neutrogena Cricket Wireless Consumer Cellular Land Rover ChildFund Murad Bosley Simple Mobile

Education

Boulder, Colorado

University of Colorado Boulder

Bachelor of Science in Business Administration, Marketing

Systems Administration Certificate

Skills & Expertise

Strategic

Growth Strategy Go-to-Market M&A / Exit Planning Brand Development P&L Management Team Leadership

Technical

MarTech Architecture AI / Machine Learning Data Engineering Attribution Modeling CRM Systems Web Development

Marketing

Performance Marketing Customer Acquisition Lifecycle Marketing Content Strategy Media Planning Analytics

Industry

Streaming / OTT Telecom Consumer Electronics DTC / Subscription Financial Services CPG