Notes
Thoughts on growth marketing, AI, the streaming industry, and lessons learned from building successful brands.
March 16, 2026
The Death of Third-Party Cookies Is the Best Thing for Growth Marketing
The failure of Google's Privacy Sandbox and the shift to "User Choice" isn't a disaster—it's a market correction. Here’s why the death of the cookie is a mass extinction event for lazy marketers and a massive opportunity for the rest of us.
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March 16, 2026
The AI Paradox: We Aren't Running Out of Work, We're Running Out of Juniors
The "Lump of Labor" fallacy suggests AI will leave us idle. The data proves otherwise—we're drowning in undone work—but we're breaking the talent pipeline to fix it.
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February 14, 2026
The AI Cold War Is Over. The Consumer War Just Began.
Anthropic and OpenAI just dropped flagship models 20 minutes apart, but the real story isn't the tech—it's the business model. Here's why the split between "ad-supported" and "privacy-premium" is the best thing to happen to your wallet.
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February 14, 2026
Why Every Streaming Service Will Have Ads by 2027
The "ad-free" streaming era was a venture-backed anomaly. Here's why the economics of the "Double Dip" model make ads inevitable for everyone—even Apple.
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November 15, 2024
How AI is Transforming Growth Marketing
After implementing AI-driven segmentation and predictive modeling at Frndly TV, I've seen firsthand how artificial intelligence can transform customer acquisition efficiency.
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October 3, 2024
Building Exit-Ready Brands: Lessons from Two Acquisitions
Having been part of leadership teams through Layer3 TV's sale to T-Mobile and Frndly TV's acquisition by Roku, I've learned what acquirers actually look for.
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September 12, 2024
The Streaming Landscape: Where We Go From Here
The streaming wars have entered a new phase. With consolidation accelerating, here's my view on where the industry is headed.
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