The Streaming Landscape: Where We Go From Here

The streaming wars have entered a new phase. The land grab is over; now it's about sustainability. Here's my view on where the industry is headed.

The Consolidation Era

We're seeing the beginning of meaningful consolidation in streaming. The era of every media company launching their own service is ending. Roku's acquisition of Frndly TV is one example of platforms looking to expand their content offerings and subscriber bases.

What This Means for Marketers

1. Efficiency Over Growth at All Costs The days of burning cash to acquire subscribers are over. Every marketing dollar needs to show clear ROI.

2. First-Party Data Becomes Critical As third-party cookies disappear and privacy regulations tighten, owning your customer relationship is essential.

3. Content Differentiation Matters More With so many services available, positioning matters. Frndly TV's success came partly from clearly differentiating as the family-friendly alternative.