Chris Joel

Growth & Marketing Executive

Building brands that create lasting value.

20+ years scaling consumer brands in streaming, telecom, and technology. Two successful acquisitions totaling $525M+.

About Me Get in Touch
20+
Years Experience
$525M+
Exit Value
~1M
Subscribers Scaled

Companies I've Helped Build & Scale

Roku Pre-IPO to Scale
Frndly TV $185M Acquisition
T-Mobile $340M Acquisition
TracFone Agency of Record
85sixty Chief Client Officer
IMM Full Service Agency
$185M
Roku Acquisition (2025)
$340M
T-Mobile Acquisition
40%
YoY Growth at Frndly
10X
Account Revenue Growth

What I Do

I specialize in launching and scaling digital networks from the ground up, combining strategic vision with hands-on technical execution.

Growth Strategy

Building scalable acquisition systems that drive sustainable growth. From zero to nearly 1 million subscribers at Frndly TV.

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AI & Technology

Early AI adopter implementing automated segmentation, predictive modeling, and dynamic content systems before they went mainstream.

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M&A Value Creation

Two successful exits totaling $525M+. Building brands that don't just grow—they become acquisition targets.

See Track Record

Two Decades of Building & Scaling

From signing the first customer at Layer3 TV to leading marketing at Frndly TV through its $185M acquisition by Roku, my career has been defined by taking brands from zero to scale.

Full Experience
2020 — Now Current
VP, Head of Marketing
Frndly TV (A Roku Company)
2018 — 2020
Chief Client Officer
85Sixty
2016 — 2018
Head of Digital Acquisition
T-Mobile (Layer3 TV)
2009 — 2015
VP, Group Account Director
IMM Agency
"The most profound lessons are often found in the process, not just the path chosen."
— Chris Joel

Notes & Insights

Reflections on growth marketing, AI, the streaming industry, and lessons learned building successful brands.

All Notes
How AI is Transforming Growth Marketing

November 15, 2024

How AI is Transforming Growth Marketing

After implementing AI-driven segmentation and predictive modeling at Frndly TV, I've seen firsthand ...
Building Exit-Ready Brands: Lessons from Two Acquisitions

October 3, 2024

Building Exit-Ready Brands: Lessons from Two Acquisitions

Having been part of leadership teams through Layer3 TV's sale to T-Mobile and Frndly TV's acquisitio...
The Streaming Landscape: Where We Go From Here

September 12, 2024

The Streaming Landscape: Where We Go From Here

The streaming wars have entered a new phase. With consolidation accelerating, here's my view on wher...

Let's Start a Conversation

Whether it's growth strategy, marketing leadership, or potential opportunities—I'd love to connect.

Get in Touch